Pontte - Home Loan product release
The process of designing the first page and journey for the product release campaign
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Project type: Company project
Role: UX Designer
Tools: Miro, webflow and Adobe XD
01
The problem
Pontte is a digital loan platform that was born to build a more humane and flexible credit. It has in its current portfolio two products: Home Equity and Home Loan.
The challenge was to evaluate if the home loan product has a fit with the open market (B2C) and validate the business model in two weeks.
Project requirements
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Minimal use of the tech team
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Use only campaign testing funds
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​Release the page in two weeks
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Increase the number of leads for the product
02
Discovery
The first step was to understand how the existing process of the product was working. For that, we conduct some intern interviews with the customer experience team, credit area, and the partnership team.
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The idea of the project was to have as little complexity as possible, using the channels that customers and the service team already work with, such as Whatsapp.
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Business partner interview
Since most parts of the clients of the financing product came through partner indication, it was important to hear them map the opportunities for operational improvements.
Guiding questions
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Do the partners know our product?
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Do they have difficulties submitting leads?
Profile
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3 financial consultancy from partner construction companies
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1 Backoffice of a partner construction company
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1 Independent real estate consultant
Interview insights
03
Development
In the prototyping phase, after some research comparing some options of no-code platforms, we choose Webflow.
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Webflow allows the use of embedded  - an essential feature for the correct tagging of the campaign and other scripts.
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04
Results
Market fit
of the product
From the test results, it was possible to define the product strategy and market.
R$ 6 million
on leads
For the home financing product
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81% more visitors
Increase on the number of unique visitors
With the test results, was possible to understand how to improve the operational capacity using the CRM platform to manage the leads.
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The increase in visits to the company website also helped to create more brand awareness and more visits to the other product (Home Equity).
